Slogan and icon Logo
Bold typography used to draw attention to the important word of the name, Ultimate. Pencil and key icon represents the process, using proper planning to unlock their practice’s potential. Logo lock up can be used with and without the slogan.
Using the key element to replace the treasure chest. Logo showing Ultimate Estate planner is the ultimate key to unlock potential. Bold typefaces and uppercase were chosen to place most of the emphasis on the word Ultimate.
Design goal was to create more focus on the company name. Stacked name and limited color pallet was used to create a more corporate vibe. The slogan is in grey making it a secondary call out.