Sun Moon Rising is a Party game with an astrological twist. The branding objective was to create a game that would fit into the consumer-curated lifestyle. Using a more timeless lifestyle branding approach set this game out from the competition because it can sit in more than one aisle at the store. At launch, this item was only found in Barnes and Noble and Amazon. The familiarity of this branding has the trust of our consumers that the experience will be high quality. As well as the aesthetics that will fit into their curated lifestyle.

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