True Wave Consulting 
"A wave of good coming their direction."
—Josh Millage, client

True Wave Consulting’s goal is to bring a wave of quality business, influence, and impact to individuals who are trying to make the world a better place. The brand was inspired by the wave photography provided by the client.
A simplified version of the current logo with the name added. Unique shapes are used as a visual statement to help the logo stand out among its competition.

Retro Modern
Inspired by surf shop and beach life style. The wave element comes in as part of the typography, putting it in more of a secondary thought.

More minimal in direction. It's less about style, more about the name. It can be paired with a supporting icon 
Brand redesign partnership with CodeBox for Ultimate Estate Planner. The client felt their original logo was unclear, very cartoonish/ clip art, and outdated. The goal of the redesign was to create a modern, more professional look. The logo needed to target Professionals (not consumers); mostly estate planning attorneys, CPAs, financial advisors, life insurance agents, and trust officers.

This logo received a 2015 GDUSA American Graphic Design Award

Old Logo

New Logo
Slogan and icon Logo
Bold typography is used to draw attention to the important word of the name, Ultimate. The pencil and key icon represent the process, of using proper planning to unlock their practice’s potential. Logo lock-up can be used with and without the slogan.
Key Logo
Using the key element to replace the treasure chest. Logo showing Ultimate Estate planner is the ultimate key to unlocking potential. Bold typefaces and uppercase were chosen to place most of the emphasis on the word Ultimate.
Typographic logo
The design goal was to create more focus on the company name. Stacked names and limited color pallets were used to create a more corporate vibe. The slogan is in grey making it a secondary call out.
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