Art Director over new brand and package design for Family and Party games at Hasbro Gaming. As Art director I managed freelancers for new brand illustration. Devleoped brand standards to be used by cross functional teams to ensure consistant branding on shelf, site and social.
Sun Moon Rising
Sun Moon Rising is a Party game with an astrological twist. The branding objective was to create a game that would fit into the consumer-curated lifestyle. Using a more timeless lifestyle branding approach sets this game out from the competition because it can sit in more than one aisle at the store. At launch, this item was only found in Barnes & Noble and Amazon. The familiarity of this branding instills trust in our consumers that the experience will be high quality, as well as the aesthetics that fit their curated lifestyle.
Taboo
Game of Life - Target Edition
Illustrator: Chris Lee
Illustrator: Chris Lee
Scrabble Frenzy
Illustrator: Brand Britian
Illustrator: Brand Britian
Wordle The Party Game
Hasbro is partnering with the New York Times, which owns the popular online word puzzle, to create "Wordle: The Party Game." The new board game "delivers classic Wordle gameplay, but now in an all-new way! Wordle: The Party Game" is one of Hasbro's fastest launches, as it took the team less than a year to create it.
Monopoly
View more work:
Sanibel Branding | Trivial Pursuit Case Study | Avalon Hill | Disney Villains | Hasbro Games Art Direction
PR Kits | Web Design |Fashion Doll Packaging | Event Design | Branding | Unneeded Co | SGPC | Logos
Sanibel Branding | Trivial Pursuit Case Study | Avalon Hill | Disney Villains | Hasbro Games Art Direction
PR Kits | Web Design |Fashion Doll Packaging | Event Design | Branding | Unneeded Co | SGPC | Logos